Vercel is a cloud platform for deploying frontend applications and serverless functions. It's built around the git-push-to-deploy workflow — connect your repository, and every push to any branch gets built and deployed automatically. It was created by the team behind Next.js and has particularly strong support for that framework, though it works with Vue, SvelteKit, Astro, and others.
Every pull request or branch gets its own preview URL, deployed automatically when you push. This makes it easy to share work-in-progress with team members or clients without needing a staging server. The preview URL is stable for the lifetime of the branch, so you can share it in a Slack message and it'll still work days later.
Vercel deploys to a global edge network, so static assets and serverless functions run close to users geographically. There's no server configuration to manage — you define what needs to run at the edge versus what runs in a specific region, and Vercel handles the distribution. For most frontend applications this means fast load times without any infrastructure work.
You can add backend logic through serverless functions that live alongside your frontend code. API routes in Next.js, for example, deploy as serverless functions automatically. They scale to zero when not in use and scale up on demand, which makes them cheap for applications with variable traffic patterns.
Vercel has a free hobby tier that covers personal projects. Pro plans add team features, higher build limits, and commercial use rights — the hobby tier is explicitly for non-commercial use. Enterprise plans add SSO, SLAs, and dedicated support.
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